Privacy Policy
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Privacy Policy
- Information You Provide
- INFORMATION WE COLLECT
- WHFF.Radio and WHFF.Tv collects personal information from you on the Platforms when you choose to provide it to us. This may include when you register on the Platforms, request information from us, submit comments or participate in a promotion, survey or other feature of the Platforms, or otherwise communicate or interact with us. The personal information we collect may include, but may not be limited to, your name, email address, telephone number, address, gender, birth date, or other profile-related information, and, if you make a purchase from us, a credit or debit card number or other financial information.
- Information Automatically Collected
- We may use a variety of technologies such as cookies, pixel tags, web beacons, web server logs, and other similar technologies to collect certain non-personal information about visitors to, and users of, the Platforms and interactions with our emails and advertisements, and to allow WHFF.Radio and WHFF.Tv to keep track of analytics and certain statistical information.
- For example, we may automatically collect information from your computer or other device used to access the Platforms, including your Internet protocol address (“IP Address”) or other unique device identifiers for mobile devices (“UDID”), browser type, device type, operating system, or geolocation information, phone model, phone operating system, and the domain name from which you accessed the Platform. We also may collect information about your use of the Platforms, including the date and time you visit the Platforms, the areas or pages of the Platforms that you visit, the amount of time you spend viewing or using the Platforms, the number of times you return to the Platforms, other click-stream or site usage data, emails that you open, forward or click-through to our Platforms, information about the website you were visiting before you came to the Platforms and after you leave the Platforms, and your use of features or applications on the Platforms.
- Information You Provide Through Social Media. You may also be given the option to link to or access your social media account(s) through the Platforms. When you do, we may automatically receive certain information from you based upon your privacy settings on those social media sites. This may include, but may not be limited to, your name, user name, demographic information, updated address or contact information, location, interests, and publicly-observed data, such as from social media and online activity.
- Third Party Service Providers. We may use third party service providers to support our Platforms. Some of these service providers may use technology such as cookies, web beacons, pixel tags, log files, or Flash cookies to receive, collect, and store information.
- Third Party Analytic Technologies. We may use third parties’ analytics and tracking tools to better understand who is using the Platforms, how people are using the Platforms, how to improve the effectiveness of the Platforms and related content, and to help us or those third parties serve more targeted advertising to you across the Internet. These tools may use technology such as cookies, web beacons, pixel tags, log files, Flash cookies, or other technologies to collect and store non-personal information. They may also combine information they collect from your interaction with the Platforms with information they collect from other sources. We do not have access to, or control over, these third parties’ use of cookies or other tracking technologies.
- Information Collected From Other Sources; Combination of Information
- We may acquire information from other trusted sources to update or supplement the information that you provide or that we collect automatically (such as information to validate or update your address or other demographic information). We may use this information to help us maintain the accuracy of the information we collect, to target our communications so that we can inform you of products and services or other offers that may be of interest to you, and for internal business analysis or other business purposes.
- We may combine the information we receive from or about you, including information you provide to us and information we automatically collect through our Platforms, as well as information collected offline, information across other computers or devices that you may use, and information collected from other third-party sources.
- INFORMATION USE
- We may use the information we collect from and about you for any of the following purposes:
- To respond to your inquiries, fulfill orders, and contact and communicate with you when necessary;
- To enhance your online experience, including as a way to help identify you, your shopping preferences, and song history, and as a way to welcome you to the Platforms;
- To review the usage and operations of our Platforms, develop new products or services and conduce analysis to enhance or improve our content, products, and services;
- To provide you with customized content, targeted offers, and advertising on our Platforms, via email, text message or push notification, or across other websites, mobile applications, social media or online services;
- To provide you with access to certain areas and features of the Platforms such as your favorite stations, your musical preferences, songs you have listened to, shared playlists and your interaction with other users;
- To contact you with information, newsletters and promotional materials from WHFF.Radio and WHFF.Tv or on behalf of our partners and affiliates;
- To use your data in an aggregated non-specific format for analytical and demographic purposes;
- To address problems with the Platforms or our business, and to protect the security or integrity of the Platforms and our business;
- To use and disclose your credit/debit card information only to process payments and prevent fraud;
- For other purposes disclosed at the time you provide your information or otherwise with your consent.
- Additionally, if you use the Platforms to connect with third party services you authorize us to use information from and about you, on your behalf, to interact with these third party services based on your requests.
- SHARING OF INFORMATION
- Except as provided in this Privacy Policy, we will not disclose, sell, or rent any of your personal information to any third parties without your specific consent. We may share the information we collect from and about you in the following ways:
- WHFF.Radio and WHFF.Tv Affiliates: We may share your information with WHFF.Radio and WHFF.Tv affiliates and subsidiaries for business, operational, promotional and marketing purposes.
- Service Providers: We may share your information with third party service providers that provide business, professional or technical support functions for us, help us operate our business and the Platforms, or administer activities on our behalf.
- Co-Branded Relationships: Certain areas of our Platforms may be provided to you in association with third parties, such as advertisers that provide products and services or rewards We may share information with these third parties if you participate in a co-branded, co-sponsored, or jointly presented promotion, contest, survey, voting feature, or service.
- Other Third Parties: We may share your information with our select partners, affiliates, and other third parties that we believe may have offers of interest to you.
- Legal Matters; Safety: We may access and disclose your information to respond to subpoenas, judicial processes, or government requests and investigations, or in connection with an investigation on matters related to public safety, as permitted by law, or otherwise as required by We may disclose your information to protect the security of our Platforms, servers, network systems, and databases. We also may disclose your information as necessary, if we believe that there has been a violation of our TOS, any other legal document or contract related to our Services, or the rights of any third party.
- Sale or Transfer of Business or Assets: We may sell or purchase assets during the normal course of our business. In connection with any proposed or actual purchase, sale, lease, merger, assignment, re-organization or financing of all or any portion of WHFF.Radio and WHFF.Tv, our Platforms, stations, or any of the business, assets or shares of our company(s) and affiliates, information we have collected about you may be transferred to such entity. In addition, if any bankruptcy or reorganization proceeding is brought by or against us, such information may be considered an asset of ours and may be sold or transferred to third parties. Should such a sale or transfer occur, we will use reasonable efforts to try to require that the transferee use personal information provided through the Platform in a manner that is consistent with this Privacy Policy.
- Aggregate or Anonymous Non-Personal Information. We may also share aggregate or anonymous non-personal information with third parties for their marketing or analytics uses
- Other: We also may share your information as disclosed to you at the time of
- YOUR CALIFORNIA PRIVACY RIGHTS
- If you are a California resident and have an established business relationship with WHFF.Radio and WHFF.Tv, you may request information about our disclosure of personal information to third parties or affiliated companies for their direct marketing purposes. To make such request, please send your written request following the instructions below. We will not accept requests via the telephone or facsimile.
- For all requests, include your full name, street address, city, state and zip code, and the name of the WHFF.Radio and WHFF.Tv Platform to which you are requesting the information.
- In your email request, you must state “Your California Privacy Rights” in the subject line and send your email to: egilbert@whff.tv.
- In your postal request, you must send a letter or post card to: WHFF.Radio and WHFF.Tv Broadcast Group, Inc.
- 3033 Riviera Drive, Suite 200
- Naples, FL 34103
- Attention: Your California Privacy Rights c/o Privacy Coordinator
- WHFF.Radio and WHFF.Tv is not responsible for responding to notices that are not properly labeled, not sent properly, or do not have complete information. Non-affiliated third parties are independent from WHFF.Radio and WHFF.Tv and if you wish to receive information about your disclosure choices or stop communications from such third parties after we have shared your personal information with them, you will need to contact those non-affiliated third parties directly.
- YOUR CHOICES AND OPT-OUT
- Cookies, Tracking Options and California Do Not Track Disclosures
- Certain parts of our Platforms require cookies. You are free to set your browser or operating system settings to limit certain tracking or to decline cookies, but by doing so, you may not be able to use certain features on the Platforms or take full advantage of all of our offerings. Please refer to your Web browser’s or operating system’s website or “Help” section for more information on how to delete and/or disable your browser or operating system from receiving cookies or controlling your tracking preferences.
- Our system may not respond to Do Not Track requests or headers from some or all browsers. We may use cookies or other technologies to deliver more relevant advertising and to link data collected across other computers or devices that you may use. To understand your choices for receiving more relevant advertising or to manage your settings, please review the information below:
- To learn more about the use of cookies or other technologies to deliver more relevant advertising and to know your choices with respect to collection and use of the data by these third-party tools, you may visit: http://www.aboutads.info/choices/.
- If you wish to prevent your data from being used by Google Analytics, Google has developed the Google Analytics opt-out browser add-on available here.
- Our mobile applications make use of third-party services to collect anonymous mobile data in order to serve more relevant advertisements and content. If you wish to understand more about the data collected, or to opt-out, please visit https://terms.cid-edu.org.
- On your mobile device, you may also adjust your privacy and advertising settings to control whether you want to receive more relevant advertising.
- Advertising Options Icon
- For advertising that is part of a Network Advertising service, you should see a small symbol (also called an icon) attached to a banner ad or other targeted advertising on certain Platforms that can be clicked open for information about why and how you are receiving a particular ad. For more information see www.aboutads.info.
- Unsubscribing from Email Communications by Us:
- We provide you with the opportunity to update your information or opt-out of having their information used for purposes not directly related to placement, processing, fulfillment, or delivery of a product order or servicing of your product. To opt-out of marketing communications, you may:
- Send us an e-mail at privacy@bbgi.com; or
- Unsubscribe from our email communications at any time by unsubscribing or following the instructions contained within the email.
- If you receive marketing communications from one or more WHFF.Radio and WHFF.Tv affiliates, you must opt-out individually from each of the affiliates from which you are receiving brand-specific marketing communications.
- Access, Updates, and Removal of Your Information
- If you wish to correct or update any of your personal information collected online through the Platforms, you may email us at Egilbert@whff.tv. Please note that for spam filtering purposes, only email with the subject line “BMG Data Update Request” will be read.
- If you wish to have your personal information collected online through the Platforms removed, you may email us at RemoveMyData@bbgi.com. Please note that for spam filtering purposes, only email with the subject line “BMG Data Removal Request” will be read. Additionally, please include the following information with your request for removal:
- Email
- First & Last Name
- Street Address
- City, State, Zip Code
- If you ask to delete your information, we will do so within a reasonable period of time. Please note that we may need to retain some information about you in order to satisfy our legal and security obligations.
Users who have registered to use our website or/or mobile application using Facebook may request deletion of their data by following Facebook documented instructions at https://www.facebook.com/help/170585223002660. Our platform is identified as “WHFF.Radio and WHFF.Tv Experience Engine” on Facebook. Facebook will notify our platform of the removal request and the requesting user’s data will be purged. - OTHER WEBSITES OR SERVICES
- The Platforms may have links to third-party websites, apps, or services, which may have privacy policies that differ from our own. We are not responsible for the practices of such third parties.
- Any personal information submitted directly to an independent payment transaction provider for purchase of goods, services and events on our Platforms is governed by the payment provider’s terms of service and privacy policy. Visitors should consult all third-party website privacy policies as WHFF.Radio and WHFF.Tv has no control or responsibility over information that is submitted to, or collected by these third parties.
- NOTE FOR PARENTS
- Protecting children’s privacy is important to us. We do not direct the Platforms to, nor do we knowingly collect any personal information from, children under the age of 13. If we learn that a child under the age of 13 has provided personal information to us online, we will use reasonable efforts to remove such information from our files, unless retaining such information is required by statute, rule or regulation. For example, we are required by the Federal Communications Commission to retain any correspondence received from a listener related to our programming and operations in a public inspection file, and that would include correspondence from a child.
- SECURITY OF YOUR INFORMATION
- Although we take appropriate and reasonable measures to help protect against the loss, misuse, unauthorized disclosure, or alteration of your information, we cannot guarantee the security of any information you transmit to us. If we collect sensitive personal information such as credit card data, we will do so via a secured transmission standard or protocol or engage a third party to do so. Despite our best efforts, no security measures are impenetrable, and transmissions or transactions over the Internet are not 100% secure or error free. You use the Platforms and provide us with your information at your own risk.
- DATA STORAGE AND TRANSFER
- Your personal information may be stored and processed on servers in the United States and is subject to the laws of the United States. The servers and databases in which information may be stored may be located outside the country from which you accessed the Platforms and in a country where the data protection and other laws may differ from your country of residence.
- Your personal information may be disclosed in response to inquiries or requests from government authorities or to respond to judicial process in the countries in which we operate.
- Our operations are conducted, in whole or in part, in the United States. Regardless of where you live, you consent to have your personal data transferred, processed and stored in the United States, and allow us to collect and use your information in accordance with this Privacy Policy.
- REVISIONS TO THIS PRIVACY POLICY
- We reserve the right, at our sole discretion, to change, modify, add or remove information on the Platforms and/or this Privacy Policy, at any time without prior notice to you. Any changes will be effective immediately upon the posting of the revised Privacy Policy on the Platforms and we encourage you to check back from time to time. If we change the Privacy Policy in a material way, we will provide appropriate notice to you.
- HOW TO CONTACT US
- If you have any questions or concerns about this Privacy Policy, the practices of the Platforms, or your experiences with the Platforms, please contact us at privacy@bbgi.com, or by mail to:
- WHFF.Radio and WHFF.Tv Broadcast Group, Inc. 325 N Saint Paul St, United States
- Dallas, TX 75201
- Attention: Privacy Coordinator
- Copyright ©2024-2034 WHFF.Radio and WHFF.Tv Broadcast Group, Inc.
- Ad placement
- Ad placement refers to the strategy used by advertisers to plan for placements of ads at different radio stations or podcasts.
- Most want their ads to reach a vast audience within a short time span. The advertiser will also ensure that they have targeted the right demographic and market segment.
- Therefore, it's essential to demonstrate to the advertiser that you're the most suitable station to work with.
- Some radio stations proactively advertise their services on-air by featuring recommendations from past advertising customers.
- They recognize that their potential clients might be listening to the radio station or podcast at any given moment.
- Advertisement packages
- You can use advertising packages as one of the tactics to lure advertisers. What does it entail?
- Simply create affordable packages for different tiers and budget ranges. For instance, one package can feature ad placement in the most popular shows.
- For a more modest budget, consider a package that features ad placements on less popular shows that may air during the mid-days or evenings.
- An ad package may include placement of advertisement banners on the radio’s website or regular social media shoutouts.
- 1. Additional publicity
- Radio ads need to draw attention to the advertisers' brand. For instance, by increasing the frequency at which people mention the brand on social media. Successful campaigns may also increase web traffic on the advertiser’s website, result in more sign-ups or additional sales. Mentions on the radio also reaffirms the brand's image or position as a market leader.
- 2. Synergy
- Not all radio stations will have the right synergy or "marriage" with the client's products and services. An energy drink company may not reserve slots on a Political Talk Show or Podcast. But they may partner with a dynamic and vibrant Top Hits radio station or entertainment podcast.
- 3. Audience demographic
- "Who listens to the radio station or podcast?" It's a question potential advertisers ask. It's essential to target potential customers. A local fast food joint is not interested in reaching a nationwide audience. They want ads to generate more walk-ins. Numbers also matter! If you have the numbers, all sorts of companies will come calling.
- Cost effective & affordable ads
- Consider that 1000 people may listen to a burger ad but only 20 people will visit the store. Advertisers are constantly weighing the cost of advertising and the potential rewards generated. Right after their ad airs, they will be checking their product sales or website traffic to see if there is a spike (determining radio attribution tends to be complex).
- 5. Flexible ad packages
- There are several places where you can find advertisers for your radio or podcast. A simple strategy is to list radio stations or podcasts that have the same content and listenership as your programs. Narrow down the companies that are currently running ads on these shows, and create a plan to reach out to them. Advertisers are always interested in broadening the reach of their ads and as long as you can prove that you have the audience, they will be likely to take you up on your offer. Here are additional measures you can implement.
Part 2: What show sponsors or advertisers consider?
Sponsors and advertisers are humans first. So expect them to consider their interests. Will your radio or podcast show further their goals, generate more listeners, distribute their message, etc. They want the most mileage for their “spend.” Here are more goals and desired outcomes an advertiser may harbor:
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